Motherhood and fashion go hand in hand for Sheikha Amal Al Maktoum. The Emirati mum-of-three started her fashion label Azzalia a year ago, after taking time out to have her children, during which period she made the decision to get into the fashion industry. Since then, she’s had exhibitions and shows around the Middle East, and most recently showed at London Fashion Week – a prize she won after being chosen by a panel including Reem Acra.
Passionate and enthusiastic about fashion, Sheikha Amal’s love for what she does came across loud and clear when we spoke to her in Dubai. She’s never studied fashion, but instead studied business and began working for her university in Dubai, helping graduates to start their careers. With no professional design training, she used her experience and knowledge of starting a business and applied it to her fashion brand.
Her brand, Azzalia, is named after her two daughters and incorporates three fashion lines, all at varying price points. Daisy by Azzalia is the casual, affordable range, Lily by Azzalia is mid-market, and Iris by Azzalia is her couture line, which she showed at London Fashion Week.
Managing three children, three fashion lines, constant travelling for shows and sourcing materials, as well as actually having a life, is tiring but, despite all that, she says that she is ‘blessed because I am doing something I love and people feel it in my voice.’